Wilton Soccer Goes Pink for Pink Aid

If you have been around Wilton fields this month, you may have noticed youth athletes across numerous sports showing support for breast cancer awareness by wearing various articles of pink as part of their uniforms.

As a volunteer lead, not-for-profit organization dedicated to positive contributions to the Wilton community, Wilton Soccer Association (“WSA”) banded together to raise awareness and funds for breast cancer this October.

WSA families made a generous contribution in exchange for pink socks to be worn by their players for their soccer games throughout the month of October.

The combination of Wilton blue, white plus pink is a powerful one.

The idea and effort was led by dedicated WSA and community volunteers and parents, Jessica Cooney and Millie Bezanson. They shared that “we simply wanted to coordinate a small effort that could help even just a little bit. We were grateful that the WSA volunteer Board of Directors and families were so willing to support.”

In addition, a collaborative effort among WSA and the Wilton High School (“WHS”) Soccer Boosters Club also bolstered the effort. The two groups hosted two “Youth Days” at WHS Varsity soccer games, inviting the WSA youth to watch a game, participate in a “halftime run” and enjoy ice cream treats provided by College Creamery. College Creamery is a local ice cream truck business run by soccer playing Wilton students who generously agreed to contribute proceeds from their sales at the Youth Day games to the cause.

100% of the funds raised from the pink socks and ice cream sales will be donated to Pink Aid. Thank you Wilton Soccer!