EMERGENCY FINANCIAL ASSISTANCE PROGRAM (PINK PURSE)

For Financially Insecure Breast Cancer Patients.

Pink Aid is the only national organization providing compassionate support and rapid emergency financial assistance within 48 hours to breast cancer patients in treatment.

The Emergency Financial Assistance Program was created in direct response to the dire, country-wide epidemic of significant unmet needs among patients who were not only struggling with their breast cancer diagnosis and treatment, but with its significant financial ramifications.

SOCIAL WORKERS MUST SUBMIT ALL APPLICATIONS.

Our Pink Purse is regularly open Monday – Thursday 9am-5pm EST and Friday 9am-12pm EST (except holidays).  Please do not submit applications after business hours as our system will not recognize and/or accept the application and therefore will not be reviewed.

** Update For National Applications Only**

Beginning on July 6, 2026 we are upgrading our systems and introducing a new online application portal.  All applications will need to be submitted through our website.  The new online portal will be open on the morning of July 6th and we are excited to share it with you.

Our application submission hours will remain the same.

Monday - Thursday: 9:00AM - 5:00PM
Friday: 9:00AM - 12:00PM

We are hopeful this change will make the process smoother for you and allow us to review and respond to applications more efficiently.  We understand that changes can bring questions, and we are here to support you in every step of the way.  Please feel free to reach out if you need assistance once the portal becomes available at pinkpursect@pinkaid.org.

 

pink_purse_logoREV

For National
Applications Only

For applications in Connecticut and Long Island, New York

 

2026 Pink Purse Map_AllPink_shutterstock_1970399087 [Converted] copy

Pink Purse is now helping patients in need across the United States.

“WHEN YOU GET CANCER, YOUR MORTGAGE, YOUR CAR INSURANCE, THE MEDICAL BILLS, THEY COME IN AND THEY NEED TO BE PAID. THE PINK PURSE CAME IN AND GAVE ME THE RELIEF I NEEDED. THE PINK PURSE HELPED ME BEAT CANCER.”

Kristy,  Pink Purse recipient

“STATE AND PUBLIC ASSISTANCE IS LIMITED. PHILANTHROPIC FUNDING IS BECOMING A VERY IMPORTANT WAY TO KEEP ESSENTIAL PROGRAMS LIKE PINK AID’S PINK PURSE TO HELP FINANCIALLY STRAINED PATIENTS AS THEY GO THROUGH TREATMENT.”

Dr. R Zelkowitz, MD, Breast Oncologist

“I AM SO THANKFUL FOR THE PINK PURSE I DON’T KNOW WHAT I WOULD HAVE DONE WITHOUT IT! IT HELPED ME SO MUCH! I FEEL SUCH A WEIGHT OFF MY CHEST SUCH A RELIEF!”

Elizabeth, Pink Purse Recipient

“THANK YOU FOR HELPING ME FINANCIALLY THROUGH MY CANCER AND WHEN OUT OF WORK. I WILL ALWAYS REMEMBER THIS KINDNESS!”

Debra, Pink Purse Recipient

2015 PINK PURSE FOUNDERS

Bronson Point
Cindy Citrone
Paula Cleary
Roni Doppelt
The Frederic Mack Foundation
Fuchs Family Foundation
The Ira M. Resnick Foundation
Amy Katz

Marilyn Katz
Jean Lepore
Kim Meier
Andrew and Isaac Mitchell-Namdar
Frances Offenberg
Trish Paliotta
Frank Schiff & Andrea Feirstein
Marcia Selden Catering